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Laura Modi: prediction

13 Apr 2023 Lenny's Podcast How to build a cult-like brand | Laura Modi (Bobbie)

“I think sometimes putting the most unlikely people who have an ounce of naivety to what it takes to win and succeed are the ones that are going to drive the biggest impact.”

— Laura Modi

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Everything needed to verify it.

Speaker
Laura Modi
Attribution
Verified speaker
Claim type
prediction
Recorded
13 Apr 2023
Publisher
Lenny's Podcast

Transcript context

…In terms of the business, I imagine you never started a D2C business before this. Also, you mentioned you've never formulated a baby formula prior to this. Clearly, it's working out. What's a lesson there of just doing something you've never done? Is that something you imagined is a good idea? Maybe looking back, maybe it doesn't matter. What have you learned about just this idea of doing something totally new and different? I think one of the biggest beliefs is that an ounce of naivety will be your biggest secret to success. And I think the word even naivety sometimes gets a bad rap, but naivety is the definition of creativity and innovation and canvas and white space and opportunity. And I definitely went into starting this company with a level of naivety to how regulated it was, to the stigma associated with it, to how hard it would be. But that has allowed me to continue to look at the status quo differently. I don't, because I don't fully understand it, and I have applied those same principles even into how I hire people because I do think... I'm now wondering who's going to watch this on my team, because obviously we have some specialists, but this is generalists who make the world go round. I think sometimes putting the most unlikely people who have an ounce of naivety to what it takes to win and succeed are the ones that are going to drive the biggest impact. I love that. And it makes me think of a couple of things that I'll just share real quick. One is I was listening to an interview with Mr. Beast who is the number one YouTube creator on TikTok. I think he's got the biggest TikTok, and he talked about how he's got this business he's building, which is like a new way of creating content. And anytime he hires someone from a traditional Hollywood movie-making established kind of background, he's like, "They know what they're doing. They're going to help me legitimize this thing, make it scale." He's like, "Every time, they never work out. They just don't see what we're doing here. They don't understand how this is different and they just slow everything down." And he finds just finding really young, hungry, hardworking people that can learn and understand what he's done end up working a lot better.…

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