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Published · transcript-backed

Laura Modi: belief

13 Apr 2023 Lenny's Podcast How to build a cult-like brand | Laura Modi (Bobbie)

“If anything, Airbnb's product was its hosts. So there was a moment, and I can't remember, it was two or three years in, where that narrative was building up more and more and we realized that there was a need to have a central team, which we called Hospitality, dedicated to equipping and recognizing and holding this product of our hosts accountable to their job.”

— Laura Modi

Source trail

Everything needed to verify it.

Speaker
Laura Modi
Attribution
Verified speaker
Claim type
belief
Recorded
13 Apr 2023
Publisher
Lenny's Podcast

Transcript context

…I think you're underselling that last part. Can you just share a little bit more of what that actually means? Our product really wasn't our technology. It wasn't the technology that we were building, although for a few years we all thought it was. And then it got to a place where we realized Airbnb is nothing without its hosts, nothing. If anything, Airbnb's product was its hosts. So there was a moment, and I can't remember, it was two or three years in, where that narrative was building up more and more and we realized that there was a need to have a central team, which we called Hospitality, dedicated to equipping and recognizing and holding this product of our hosts accountable to their job. Yeah, I think we could go down that. Maybe let me ask one question there because I think that's really interesting. For a company where the product, as you said, and marketplaces in general, the product you're selling is the supply, in our case Airbnb hosts. Is there something maybe you learned from that experience, I don't know, working at a software, company about how to think about the supply as the product and how that maybe informs, I don't know, what you're building today or just something in general?…

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