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Published · transcript-backed

Lenny Rachitsky: evaluation

13 Apr 2023 Lenny's Podcast How to build a cult-like brand | Laura Modi (Bobbie)

“Is that something you imagined is a good idea? Maybe looking back, maybe it doesn't matter.”

— Lenny Rachitsky

Source trail

Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
evaluation
Recorded
13 Apr 2023
Publisher
Lenny's Podcast

Transcript context

…Totally, totally. In terms of the business, I imagine you never started a D2C business before this. Also, you mentioned you've never formulated a baby formula prior to this. Clearly, it's working out. What's a lesson there of just doing something you've never done? Is that something you imagined is a good idea? Maybe looking back, maybe it doesn't matter. What have you learned about just this idea of doing something totally new and different? I think one of the biggest beliefs is that an ounce of naivety will be your biggest secret to success. And I think the word even naivety sometimes gets a bad rap, but naivety is the definition of creativity and innovation and canvas and white space and opportunity. And I definitely went into starting this company with a level of naivety to how regulated it was, to the stigma associated with it, to how hard it would be. But that has allowed me to continue to look at the status quo differently. I don't, because I don't fully understand it, and I have applied those same principles even into how I hire people because I do think... I'm now wondering who's going to watch this on my team, because obviously we have some specialists, but this is generalists who make the world go round. I think sometimes putting the most unlikely people who have an ounce of naivety to what it takes to win and succeed are the ones that are going to drive the biggest impact.…

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