Lenny Rachitsky: belief

Transcript context

…60% of it is your product and the package around the product, which is your brand. So even if you did nothing to market your brand, your product and brand is 60% of it. And then the last 40% is how do you get the word out there? How do you ensure the word-of-mouth, mom begets mom? That has to happen. That flywheel will only happen if they're able to look at a product that they fully believe in and a brand that speaks to them. And without that, you're going to be a fast-fashion company, which is also my worst nightmare, the fear that people get distracted by the 40% and the 60% actually is just mediocre. Something I wasn't planning to ask, but I thought it'd be interesting and we can cut this if it's not interesting, is Emily Oster, she's one of the, I think, pioneers of breastfeeding is not as great as people say necessarily. Has that been really important to Bobbie in this industry? What do you think of Emily Oster? I'm a huge fan, so I hope you're also a big fan. We are massive fans of Emily and Emily's a massive fan of Bobbie. She is my idol. She's the one who got me through my first year of pregnancy and then beyond. She has been a really, really important voice. And actually she has kind of set the stage for the power of data to bust myths. I mean, just like you said, she's come out and said, "There is no study, no study at all out there that you can point to that can qualify why breastfeeding is better." And to have an economist, a professor, come out and to be able to underscore that and point to where that is the case and why it is the case. I mean, it's so much better than a company. To be fair, companies are brands coming out trying to say that. So I am acutely aware that, as a business and as a brand, sometimes we need to bring in other credible voices. And my God, Emily is one of those.…

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