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Acquired / episode intelligence

Spotify CEO Daniel Ek

18 May 2023 40 published claims 3 attributable people

Speakers in the public record

Claim mix

belief 22evaluation 7commitment 3uncertainty 3preference 2recommendation 1observation 1prediction 1

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Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

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The useful parts, with receipts.

40 published records

01 / evaluation

If we were authors and we wrote a book—and we get pitched all the time on writing a book—the business model for us does not make sense anymore, given the audience size that we have and the particular type of audience.

“If we were authors and we wrote a book—and we get pitched all the time on writing a book—the business model for us does not make sense anymore, given the audience size that we have and the particular type of audience.”
Speaker
David Rosenthal
Publisher
Acquired

03 / commitment

I will say, unlike Spotify, which you can, by virtue of being a tech platform, aggregate a bunch of different audiences, and then let them choose their own adventure on a really broad platform, we create these serial episodes.

“I will say, unlike Spotify, which you can, by virtue of being a tech platform, aggregate a bunch of different audiences, and then let them choose their own adventure on a really broad platform, we create these serial episodes.”
Speaker
Ben Gilbert
Publisher
Acquired

10 / uncertainty

The really cool thing is, you're able to take artists that otherwise, perhaps, may not even have been able to be professional, and now they have a global audience. I don't know how to express it other than that they have some God-given talent.

“The really cool thing is, you're able to take artists that otherwise, perhaps, may not even have been able to be professional, and now they have a global audience. I don't know how to express it other than that they have some God-given talent.”
Speaker
Daniel Ek
Publisher
Acquired

14 / belief

To give you some credit for our listeners, I think at the time, you probably had maybe 200 million people on the ad-supported tier who weren't in premium when you launched podcasting, maybe something like 150 million.

“To give you some credit for our listeners, I think at the time, you probably had maybe 200 million people on the ad-supported tier who weren't in premium when you launched podcasting, maybe something like 150 million.”
Speaker
Ben Gilbert
Publisher
Acquired

18 / belief

I would say, the probably other thing that's been hugely important and that I wish more people talked about, is there are not many of us, but there are a few companies like Spotify, which, in a way, has been heavily influenced by Silicon Valley, but we are not Silicon Valley first.

“I would say, the probably other thing that's been hugely important and that I wish more people talked about, is there are not many of us, but there are a few companies like Spotify, which, in a way, has been heavily influenced by Silicon Valley, but we are not Silicon Valley first.”
Speaker
Daniel Ek
Publisher
Acquired

19 / belief

I think every really successful entrepreneur, in my opinion, has had at least three near death experiences with their company, where you just feel like, I'm not sure whether this thing is going to work, not work, whether we're going to be alive tomorrow or not.

“I think every really successful entrepreneur, in my opinion, has had at least three near death experiences with their company, where you just feel like, I'm not sure whether this thing is going to work, not work, whether we're going to be alive tomorrow or not.”
Speaker
Daniel Ek
Publisher
Acquired

20 / belief

I feel like so much has just ended up being, hey, do I have to pay in order to reach my audience now, that kind of switcheroo? But I think the more interesting one was, well, forget about if it's paid or not, but just increasing the costs of spam, but also increasing the quality of verification and being able to truly understand what's what in the end.

“I feel like so much has just ended up being, hey, do I have to pay in order to reach my audience now, that kind of switcheroo? But I think the more interesting one was, well, forget about if it's paid or not, but just increasing the costs of spam, but also increasing the quality of verification and being able to truly understand what's what in the end.”
Speaker
Daniel Ek
Publisher
Acquired

24 / belief

I think we're only in the beginning, obviously. That's hugely exciting for creators like yourself, but it's also scary because it's totally possible for us to make an entire episode where we're seeing totally different things than what we're seeing now.

“I think we're only in the beginning, obviously. That's hugely exciting for creators like yourself, but it's also scary because it's totally possible for us to make an entire episode where we're seeing totally different things than what we're seeing now.”
Speaker
Daniel Ek
Publisher
Acquired

26 / belief

If you think about right now, obviously AI will come in and it will be massive. But I think at one point in time, Facebook (or now Meta) had over 100,000 content moderators actually working for them.

“If you think about right now, obviously AI will come in and it will be massive. But I think at one point in time, Facebook (or now Meta) had over 100,000 content moderators actually working for them.”
Speaker
Daniel Ek
Publisher
Acquired

32 / preference

We always played around with the Descript replacement of certain words, but then we never shipped it to production because I was always like, it doesn't sound quite as good, and everything should be hand-mastered in Acquired.

“We always played around with the Descript replacement of certain words, but then we never shipped it to production because I was always like, it doesn't sound quite as good, and everything should be hand-mastered in Acquired.”
Speaker
Ben Gilbert
Publisher
Acquired

34 / evaluation

When people are talking about Spotify and criticizing it, that's the part is the biggest misconception because they hear so many, many people who are trying, and it doesn't work where they're not making a lot of money from it.

“When people are talking about Spotify and criticizing it, that's the part is the biggest misconception because they hear so many, many people who are trying, and it doesn't work where they're not making a lot of money from it.”
Speaker
Daniel Ek
Publisher
Acquired

36 / evaluation

We knew that because I'd seen enough of these, obviously, platforms. But it is important because if you think about it from a P&L, on the surface of this, these models are great because of very high gross margins, and so on and so forth.

“We knew that because I'd seen enough of these, obviously, platforms. But it is important because if you think about it from a P&L, on the surface of this, these models are great because of very high gross margins, and so on and so forth.”
Speaker
Daniel Ek
Publisher
Acquired

39 / preference

I believe that for us on why we care about this and certainly why we designed the home feed the way we did, is because fundamentally how we merchandise content has to be very different for music than it is for an audiobook or a podcast.

“I believe that for us on why we care about this and certainly why we designed the home feed the way we did, is because fundamentally how we merchandise content has to be very different for music than it is for an audiobook or a podcast.”
Speaker
Daniel Ek
Publisher
Acquired

40 / prediction

What I believe at the time of Facebook's IPO, it was something like the cost for Facebook to onboard a user was a dollar a user or something like that in hardware cost and all that stuff, basically, to have lifetime value of a customer.

“What I believe at the time of Facebook's IPO, it was something like the cost for Facebook to onboard a user was a dollar a user or something like that in hardware cost and all that stuff, basically, to have lifetime value of a customer.”
Speaker
Daniel Ek
Publisher
Acquired
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