David Rosenthal: belief

Transcript context

…Yeah. There are many different ways, and the needs are different, which is why for some of them, they would probably happily forfeit all the monetization because they feel like they have such a strong other business model on the back end. The customization point is really interesting, too. I think that's the really interesting nuance about YouTube. On the one hand, I think YouTube for creators is amazing because you can completely abstract the business. You just make the content, they take care of the business, and you get a check. On the other hand, I can't even remember if we have ads on YouTube ads on Acquired content. I think we don't because do we want to spray the ad in the middle of this? No, we want creative control. You lose that if the platform is too opinionated about what's happening with monetization. Yeah. Most of us, as platforms go, have to start out very simple with our models. It takes a long time to then change that default setting. I even talked about it in music. It had to be very binary. You had to be on or you had to be off. There was no in between like let's do windowing, let's do this and that, et cetera, because that was the only way. My biggest problem was getting everyone off of piracy into this other model. I needed the consistency of user experience. That was the model. The next decade or music may look very different. It may look like something where there are going to be a lot more options for what a creator chooses to do. I certainly would hope so, and we're certainly going to work towards that avenue. Any change that we're doing with the scale that we're having, there are going to be winners and losers. It's almost impossible to find a single thing we can do that's just universally going to help. That laterally creates the constraints that it's more of a one way door than a two way door where we can iterate and invest on it. I'm fairly certain that what you're seeing now in this world of platforms and creator ecosystems is, if you asked YouTube, hey, if you could redesign the platform right now, would you just make all the same decisions you made about discovery and monetization all over again, the answer was probably no.…

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