Daniel Ek: belief

Transcript context

…I've been uncomfortable until now using any sort of AI for any seconds of audio in our podcast. We always played around with the Descript replacement of certain words, but then we never shipped it to production because I was always like, it doesn't sound quite as good, and everything should be hand-mastered in Acquired. For the first time on a recent episode, we used an AI tool that our editor found, dramatically increased the sound quality of the episode based on the mic that the guest was using. Once you start doing that, you're like, shouldn't AI do all things to our audio? Yeah. I think we're only in the beginning, obviously. That's hugely exciting for creators like yourself, but it's also scary because it's totally possible for us to make an entire episode where we're seeing totally different things than what we're seeing now. It, at some point in the future, might be virtually indistinguishable from the real thing. Yeah, and platforms probably have a role to play in verifying authenticity. That actually raises the value of platforms because platforms like Spotify, YouTube, you actually can point to, we know for a fact that this was created by the creator, and we can stamp it and say that you can trust this.…

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