Daniel Ek: evaluation

Transcript context

…Which was a super nerdy thing. Even merchandising podcasting is a very different problem than music. It is actually one of the things that we're still working on, trying to crack the code on. That was probably the most contrarian both inside and outside. But to us, it was probably the most obvious one because we had already seen the behavior happening in Germany. Once we had tried unloading it for ourselves so that we could play around with the product, it was obvious that this would be a great experience. It's probably been the most interesting one for me, and what I often tell other entrepreneurs is like, the fact that people doubt you in the beginning, you need to pay attention to that and hear what valid concerns they may have. But a bunch of that is just that they're not used to the concepts, and it's going to change. By the time it changes, it will have already passed over, not that you were right, but actually, of course, this is obvious. My favorite one, obviously, is streaming music. When we began doing it, I always got this pushback of, why would I want to rent my music? I want to own my music. The phrase ‘streaming’ did not exist.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.