Daniel Ek: uncertainty

Transcript context

…I stayed up till midnight. I don't know if it was hundreds of millions, but certainly tens of millions of people literally waited. She got them in on the hour. Each hour was another give. She played that to perfection. She's really remarkable at understanding how to speak to her audience. She does it authentically. She can do that. There are definitely other artists that can do the same. But what's rare is for her to have that kind of zeitgeist and deep connection with that audience. The fan base that she has, how vigorous and how intense they are at that scale. That's the unique thing. Was there something that changed between 2014 and when she came back on Spotify, where it may have made sense for her not to be here in 2014, but then in 2017 or whenever that was when she came back, that the world had changed enough where it did make sense? Did you actually talk to her? How did that all go down?…

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