Daniel Ek: belief

Transcript context

…We have had to redefine what Acquired is basically once a year since we started. It used to be technology acquisitions that actually went well, and then it was acquisition with an IPO. At some point, we expanded beyond just tech founders and engineers that became venture capitalists also, and then it became their LPs. There are a bunch of university endowment folks that listen. Now we're realizing, as long as we keep making these really deep, really long, really esoteric stories and analysis, you can create smart content for smart people that is not scoped to a particular industry. I think that that's our new definition of the job-to-be-done from Acquired. I think it's brilliant how you're able both to satisfy your own curiosity, I guess. At the same time, it doesn't seem that far-fetched, some of the ideas that you're trying. Obviously, I would probably assume the Taylor Swift one was more out there than something else. The LVMH one actually felt, to me, supernatural. It's funny how well-talked about it. It's been even among what I would have not assumed would have been your crowd. I had a bunch of really old school value investors that I honestly didn't even realize were listening to podcasts. I've been thinking about it. I'm like, have you listened to this one, which is pretty cool. I think there's a way where there's probably some overlap between the audiences, but also clearly attracts a new one. It's a very, very different scale and different business. It's a little bit like Spotify adding podcasts to music. We have this audience that is traditionally very tech-focused. We have this format that we've refined. Now we're like, okay, if we bring something else into it, is that going to expand it?…

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