Ben Gilbert: commitment

Transcript context

…It's a very, very different scale and different business. It's a little bit like Spotify adding podcasts to music. We have this audience that is traditionally very tech-focused. We have this format that we've refined. Now we're like, okay, if we bring something else into it, is that going to expand it? I will say, unlike Spotify, which you can, by virtue of being a tech platform, aggregate a bunch of different audiences, and then let them choose their own adventure on a really broad platform, we create these serial episodes. If we go on a bender and do like we just did, Lockheed Martin, and it hasn't come out yet as we speak, but we could have done eight Lockheed Martin episodes. We chose two particular stories to tell, and we call that the Lockheed Martin episode. If we went on a bender and did eight, then we're underserving a lot of our other niches. We did two-and-a-half episodes on Nintendo, two on Nintendo, one on Sega. We had a blast, and people who love video games had a blast. But by the time the Sega episode came out, the people who don't love video games and video game history had stopped listening.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.