Daniel Ek: evaluation

Transcript context

…Yeah, which is so interesting. To us, we've lived this over the past eight years. What podcasting has unlocked, and how Spotify is bringing so many more people to the medium that weren't consuming before, is a mass audience for niche products. If we were authors and we wrote a book—and we get pitched all the time on writing a book—the business model for us does not make sense anymore, given the audience size that we have and the particular type of audience. We monetize so much better with the ad-supported content. But to make that unlock happen, it needed to become a mass medium. It's interesting to think about, would that change if audiobooks can access a mass audience in the same way? Yeah. Obviously, our view is, we eventually think audiobooks should be much, much larger than what they are today. Hundreds of millions of people who are actually listening to Audiobooks because the content is great rather than today with tens of millions of people. Is that the market size today of Audiobooks?…

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