Daniel Ek: preference

Transcript context

…It's the new home screen. Yeah, both extremes seem to work. I believe one of the biggest problems we have in this new creator economy is the one of attribution. Many creators like you have or try many of these different platforms, and they use it. They can see on each individual platform how well they're doing, but it's very hard for them to understand what actually drives what. I actually see both. I see some creators who are underinvesting in other platforms and probably too singularly. Just because they have success on one, they ignore all the others, which my advice to all those that is that feels dangerous to do because if there would be an algorithm change or any of the kind, even unanticipated by the platform, because they may I see that something resonates watch time resonates better with some other metric, it doesn't have to be skewed as an evil thing. It just could be something that actually benefits the user. But if you built your entire livelihood of that one platform, that could be a big problem for you. I see them underinvesting in other platforms. The other one also can be true, which is they're overinvesting in too many and not realizing that actually, they probably would do better in just focusing more on one or two. I think that there are two different problems. I believe that for us on why we care about this and certainly why we designed the home feed the way we did, is because fundamentally how we merchandise content has to be very different for music than it is for an audiobook or a podcast. If you think about it, it's logical because in a song, it's a three-minute commitment of your time. You can actually probably tell within the first 10–15 seconds whether this is worth investing your time in or not. Unless it's a Radiohead song.…

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