Daniel Ek: commitment

Transcript context

…It's a much bigger commitment, though. It is a much bigger commitment, for sure, but I may give it 10, 15, 20 minutes because I have that relationship. But if I've never listened to you guys before, that one hook that gets me in. How many people in marketing you usually have? In early Spotify, we had eight people needed to have heard about Spotify before we were able to sign someone up. We realized that the geographical density in which that happened was actually a key contributor and a timeline. Much of our early marketing efforts were in college cities in the US. You have consumers who are probably more attuned to music being a big part of their life, small geographical areas. We bombarded it. We did a bunch of different things that were hugely successful. In retrospect now—15 years later—was it almost like a benefit that you had to launch geographically specifically because of the label negotiations, that you could really saturate Sweden, the UK, before moving?…

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