Ben Gilbert: belief

Transcript context

…Yes, that too. We had a relatively good idea of what type of problems we would encounter. To give you some credit for our listeners, I think at the time, you probably had maybe 200 million people on the ad-supported tier who weren't in premium when you launched podcasting, maybe something like 150 million. But you had a gigantic scale advertising business. You just didn't have user-generated content being the content that it was advertising against. Yes, that's accurate. The amount of inventory, obviously, that we were monetizing it against was relatively small. One of the big things right now is obviously, this is a huge thing, perhaps even more so than music for us to offer monetization to a lot of these podcasters that, perhaps unlike yourself, can't sell ads.…

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