High Signal Podcasts Evidence ledger
Method
Browse
How the evidence works
← All source episodes

Lenny's Podcast / episode intelligence

Using behavioral science to improve your product | Kristen Berman (Irrational Labs)

2 Oct 2022 19 published claims 1 attributable person
Open original episode ↗ Read the evidence

Speakers in the public record

Kristen Berman

Claim mix

recommendation 4uncertainty 4belief 4evaluation 3preference 2prediction 2

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

19 published records

01 / recommendation

Recommends Predictably Irrational. Recommends Influence. Recommends Darwin Economy.

“I would be [inaudible 00:52:17] not to say Predictably Irrational. I think this is a great starter book for people getting interested in the field. Influence is also a great starter book for people getting interested in the field. Many times you read Influence and you change Your Career. It's a really powerful book. And then, the under-talked about one is [inaudible 00:52:35] author Robert Frank. He wrote Darwin Economy, and he talks more about kind of status, and social norms, and how this drives a lot of our behavior. So, I'd recommend Robert Frank as an author in Darwin Economy.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

03 / uncertainty

We actually only got two conditions in product, which for us is we would like more and it was... We don't know if we're going to get a second bat at this.

“We actually only got two conditions in product, which for us is we would like more and it was... We don't know if we're going to get a second bat at this.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

04 / belief

I don't write an email a hundred times, and then practice sending it. And so, I think there's probably an opportunity for us all to learn some lessons from that.

“I don't write an email a hundred times, and then practice sending it. And so, I think there's probably an opportunity for us all to learn some lessons from that.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

05 / uncertainty

You're going to open up Uber and say like, "Maybe it'll come faster." And so, when there is uncertainty in our life, we either look for other options, or we just don't make a decision at all.

“You're going to open up Uber and say like, "Maybe it'll come faster." And so, when there is uncertainty in our life, we either look for other options, or we just don't make a decision at all.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

06 / belief

I would say the activation milestone and the novel thing here is just getting really specific about this behavior, so much that if you're not arguing with your teammates, you're doing it wrong.

“I would say the activation milestone and the novel thing here is just getting really specific about this behavior, so much that if you're not arguing with your teammates, you're doing it wrong.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

09 / belief

There's office hours really trying to help people go through the process of behavioral design yourself, and it really brings these concepts to life and helps you apply them to your product. So, I think, starting with that bootcamp is a great place for designers, product managers, marketers, researchers to start.

“There's office hours really trying to help people go through the process of behavioral design yourself, and it really brings these concepts to life and helps you apply them to your product. So, I think, starting with that bootcamp is a great place for designers, product managers, marketers, researchers to start.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

10 / preference

We never do a UX study where we're just showing people one thing because they could really like it or hate it, but they could really like or hate all the designs.

“We never do a UX study where we're just showing people one thing because they could really like it or hate it, but they could really like or hate all the designs.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

11 / recommendation

We have the three B framework, which again, the most important step is defining the behavior. So, if you were to do a workshop with your team on what is the uncomfortably specific behavior that you want to change and you align everyone to this, it's going to be much easier for you to change that behavior because the psychology that drive that behavior will be a better conversation and more obvious.

“We have the three B framework, which again, the most important step is defining the behavior. So, if you were to do a workshop with your team on what is the uncomfortably specific behavior that you want to change and you align everyone to this, it's going to be much easier for you to change that behavior because the psychology that drive that behavior will be a better conversation and more obvious.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

13 / preference

Yes, I want to have a healthy person, but maybe I want to go to the class because the instructor making a shout out, or there's some streak that I'm trying to continue.

“Yes, I want to have a healthy person, but maybe I want to go to the class because the instructor making a shout out, or there's some streak that I'm trying to continue.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

15 / evaluation

We started just working with a handful of companies, and now we have a team of 20 behavioral scientists working on behavior change across industries.

“We started just working with a handful of companies, and now we have a team of 20 behavioral scientists working on behavior change across industries.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

17 / recommendation

Just really specific in the behavior. So, example, if I'm Peloton PM and I'm working on the app, I would say something like, "Within seven days of somebody starting the app, they do two 10-minute workouts with two different instructors.

“Just really specific in the behavior. So, example, if I'm Peloton PM and I'm working on the app, I would say something like, "Within seven days of somebody starting the app, they do two 10-minute workouts with two different instructors.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast

19 / recommendation

One would be to set the incentive on the behavior because the behavior is going to align more with the customer outcomes than the active use or the retention.

“One would be to set the incentive on the behavior because the behavior is going to align more with the customer outcomes than the active use or the retention.”
Speaker
Kristen Berman
Publisher
Lenny's Podcast
Search evidence