Kristen Berman: evaluation

Transcript context

…It reminds me a bit of James Clears' idea of creating this identity for yourself where he is like, "If you're like, 'I am a person that doesn't take Lyft on the weekdays', that becomes kind of this identity component and that makes it easier for you not to do that." Is that related? Yeah, basically. Sometimes, we think behavior change is driven by our attitudes, our preferences like, "I really want to be a runner" or "I really like this thing. " But in reality, our behavior is driven by what we do. So, in order to change behavior, you have to do something different. It's not enough to have a goal objective to do it. And I think, maybe that's the big annoying thing about the self-help industry. It kind of just tells you it's enough to have a goal. It's not enough. You actually need to redesign your environment to change your behavior. Is there any other examples of big surprises or unintuitive results from work you've done?…

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