Kristen Berman: preference

Transcript context

…For the research that you did, I imagine that's a lot of the value that you and your team bring to a group. For folks that are just on their own maybe, is there any advice for how to find research on problems you're trying to solve? Yeah. I would say, basically, if you're looking at a new problem, it's very tempting to talk to [inaudible 00:33:53] users in the beginning. We would basically say, "Look, go spend a day on the internet googling to see what else has been done." Google Scholar is a great place to start. Hot tips would just be making sure you're searching the right keyword. So, if you're looking at something in healthcare, you'd want to know what are the buzz words for chronic care and things that would actually drive you to a meta-analysis that would summarize what's already been done. So, Google Scholar, a great place to start. And then, coming up with the hypothesis and putting them to test. We never do a UX study where we're just showing people one thing because they could really like it or hate it, but they could really like or hate all the designs. We have no idea. So, when we're doing this, we always present multiple options, and then relatively look for which one is going to drive the behavior we're intending to change. Is there a reason you did UX-oriented test versus testing the product? Is it just because they weren't ready to build an experiment in product yet?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.