Evidence receipt / evaluation
Published · transcript-backedKristen Berman: evaluation
2 Oct 2022 Lenny's Podcast Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
“We started just working with a handful of companies, and now we have a team of 20 behavioral scientists working on behavior change across industries.”
Source trail
Everything needed to verify it.
- Speaker
- Kristen Berman
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 2 Oct 2022
- Publisher
- Lenny's Podcast
Transcript context
…It's great to have you. You're on something called Irrational Labs, and so, to set a little context for folks, can you just talk about what it is you all do at Irrational Labs? Yeah, so Irrational Labs, we are a behavioral science consulting and design shop. So, we think about all things behavior change. We work on understanding psychologies that drive users, and then designing and testing ways to change behavior and drive engagement. I started it in 2013 with Dan Ariely, who's a famed behavioral economist. We started just working with a handful of companies, and now we have a team of 20 behavioral scientists working on behavior change across industries. Can you talk about some of the companies that you've worked with, just to give us some examples? And then, what kind of stuff have you actually helped them with?…
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