Kristen Berman: prediction

Transcript context

…Awesome. I want to dive into a of couple case studies of companies that I know you've worked with. Maybe before that, I thought it'd be good to ask this question about the dark side of this stuff. I imagine people often worry about, "Hey, are you just tricking people into doing things they don't want to do? That's not good." How do you think about that line? Yeah, it's a great question. I think, the answer to this really, with many things in life, comes down to incentives. So, what are the incentives of the product teams, of you, your manager, the team, working on this? I like to say we are what we measure, and it really matters what you measure. I'll give you a personal example. Yeah.…

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