Kristen Berman: belief

Transcript context

…What's cool about this is you could just... As a team, you have all these things you're trying to improve, all these flows and steps and things like that, and basically, these psychologies, as you call them, are useful to just anything you're trying to optimize. I imagine there's just like a list on Wikipedia of all these human psychologies and biases. I imagine a better way to learn about this is to take your course. So, maybe it's a good time to just chat about the course that you teach versus coming in house and working with the team. Can you talk a bit about that? Or are those the same thing? No, that's perfect. Yeah, so we have a... Thanks for the tee up, Lenny. Appreciate it. We have a bootcamp course, which basically is a self-paced online course that you can go in and understand. It has a lot of our case studies, many of them I didn't talk about here, and we walk you through the process. You'll have an intro call with us. There's a Slack group. There's office hours really trying to help people go through the process of behavioral design yourself, and it really brings these concepts to life and helps you apply them to your product. So, I think, starting with that bootcamp is a great place for designers, product managers, marketers, researchers to start. I can send you this. We have a Sweet 16, some of the 16 biases that we refer to most. The three Bs is an easy way to evaluate a product if you're just starting, but as you get deeper, these different psychologies will pop up. Awesome. Please send that and we will link to it in the show notes. Just a couple more details in this course, how often do you run it? How long does it take generally for folks to take?…

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