Kristen Berman: recommendation

Transcript context

…For a product team that's listening to this and they're like, "Oh, we can't work with you guys right now. We can't afford it. We don't have time, just generally, but I want to think about this stuff and maybe implement it on my team." What would you suggest to say a PM leading a team that wants to implement some of these principles? Yeah. I would probably start from the process angle. We have the three B framework, which again, the most important step is defining the behavior. So, if you were to do a workshop with your team on what is the uncomfortably specific behavior that you want to change and you align everyone to this, it's going to be much easier for you to change that behavior because the psychology that drive that behavior will be a better conversation and more obvious. So, first in starting with the behavior, to get everyone in a room do a small workshop. The second would be the behavioral diagnosis. And this is the toolkit in behavioral science where we study not what people say they will do, but what they actually do. And so, the behavioral diagnosis, I'd say, it's like a journey map on steroids where you're really trying to map the steps that get people to the behavior change. And again, just doing this, teams have light bulbs. And this is one of the main things that we work with teams on; we help them do the behavioral diagnosis to have those light bulbs, and then we help diagnose and design the intervention. Can you talk a bit more about this behavioral diagnosis step? What actually happens there?…

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