Evidence receipt / uncertainty
Published · transcript-backedKristen Berman: uncertainty
2 Oct 2022 Lenny's Podcast Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
“You're going to open up Uber and say like, "Maybe it'll come faster." And so, when there is uncertainty in our life, we either look for other options, or we just don't make a decision at all.”
Source trail
Everything needed to verify it.
- Speaker
- Kristen Berman
- Attribution
- Verified speaker
- Claim type
- uncertainty
- Recorded
- 2 Oct 2022
- Publisher
- Lenny's Podcast
Transcript context
…Please. Can you talk about those three? Just through out there, just briefly. I'm curious about the specific biases while we're there. Yeah. So, uncertainty aversion, when something is uncertain or we're not... I'll give you an example of your Lyft. There's logistical friction which is wait time. But then, there's also this uncertainty of is it going to come on time? When is it going to come? And with this uncertainty, you're probably going to look for other options. You're going to open up Uber and say like, "Maybe it'll come faster." And so, when there is uncertainty in our life, we either look for other options, or we just don't make a decision at all. Right? This is, by the way, very big in healthcare where when you're very uncertain about something, you may not even go to the doctor, or you may just make the wrong decision. Got it.…
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