Evidence receipt / recommendation
Published · transcript-backedRecommends Predictably Irrational. Recommends Influence. Recommends Darwin Economy.
2 Oct 2022 Lenny's Podcast Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
“I would be [inaudible 00:52:17] not to say Predictably Irrational. I think this is a great starter book for people getting interested in the field. Influence is also a great starter book for people getting interested in the field. Many times you read Influence and you change Your Career. It's a really powerful book. And then, the under-talked about one is [inaudible 00:52:35] author Robert Frank. He wrote Darwin Economy, and he talks more about kind of status, and social norms, and how this drives a lot of our behavior. So, I'd recommend Robert Frank as an author in Darwin Economy.”
Source trail
Everything needed to verify it.
- Speaker
- Kristen Berman
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 2 Oct 2022
- Publisher
- Lenny's Podcast
Transcript context
…Okay, cool. What are two or three books that you recommend most to other people? I would be [inaudible 00:52:17] not to say Predictably Irrational. I think this is a great starter book for people getting interested in the field. Influence is also a great starter book for people getting interested in the field. Many times you read Influence and you change Your Career. It's a really powerful book. And then, the under-talked about one is [inaudible 00:52:35] author Robert Frank. He wrote Darwin Economy, and he talks more about kind of status, and social norms, and how this drives a lot of our behavior. So, I'd recommend Robert Frank as an author in Darwin Economy. What's another favorite podcast other than the one you're currently on?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.