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Published · transcript-backed

Kristen Berman: uncertainty

2 Oct 2022 Lenny's Podcast Using behavioral science to improve your product | Kristen Berman (Irrational Labs)

“We actually only got two conditions in product, which for us is we would like more and it was... We don't know if we're going to get a second bat at this.”

— Kristen Berman

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Everything needed to verify it.

Speaker
Kristen Berman
Attribution
Verified speaker
Claim type
uncertainty
Recorded
2 Oct 2022
Publisher
Lenny's Podcast

Transcript context

…Is there a reason you did UX-oriented test versus testing the product? Is it just because they weren't ready to build an experiment in product yet? Yeah. We actually only got two conditions in product, which for us is we would like more and it was... We don't know if we're going to get a second bat at this. So, we said, "Well, two conditions plus the control." But what should those two conditions be? So, for us, we want to de-risk the launch as much as possible. Awesome. And is that feature in the product today?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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