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Camille Ricketts

Published podcast speaker

Claims
18
Episodes
1
Shows
1
Named items
1

Books, apps, and tools

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book / recommends

Obviously Awesome

“Obviously Awesome by April Dunford. If you're looking to position your company, I don't know if you've read it, but it is a step-by-step guide. It's like 100 pages long.”

Lenny's Podcast · 11 Dec 2022

Evidence receipt · Source ↗

Claim ledger

What Camille said.

18 transcript-backed records

02 / belief

Obviously Notion runs the full gamut, but I would say especially early on I think that that's where we saw things take root and that's where I think ambassadors and influencers really take off.

“Obviously Notion runs the full gamut, but I would say especially early on I think that that's where we saw things take root and that's where I think ambassadors and influencers really take off.”
Publisher
Lenny's Podcast

03 / belief

I think that's a good tactical learning and hopefully a takeaway for folks who maybe will experience that moment is that truly there's more resilience built into the system than you might think.

“I think that's a good tactical learning and hopefully a takeaway for folks who maybe will experience that moment is that truly there's more resilience built into the system than you might think.”
Publisher
Lenny's Podcast

05 / uncertainty

I don't know if you want to link to this in the show notes as well, but I actually put together some commandments for community builders.

“I don't know if you want to link to this in the show notes as well, but I actually put together some commandments for community builders.”
Publisher
Lenny's Podcast

06 / belief

I think that you have the opportunity to do customer advisory boards, which is really convening even smaller circles of ideal fit users and making sure that they are connected to each other as well as you, and then incentivize to provide you with feedback.

“I think that you have the opportunity to do customer advisory boards, which is really convening even smaller circles of ideal fit users and making sure that they are connected to each other as well as you, and then incentivize to provide you with feedback.”
Publisher
Lenny's Podcast

07 / belief

I think prior to that it was a very successful VC fund, but I think we got in front of all kinds of people, particularly in non-traditional geographies or non-traditional founder types or all of that.

“I think prior to that it was a very successful VC fund, but I think we got in front of all kinds of people, particularly in non-traditional geographies or non-traditional founder types or all of that.”
Publisher
Lenny's Podcast

09 / belief

I just have to be really, really, really quick and on it. And then the other thing that Elon I think is very talented at or definitely at the time really made an impression on me was painting an emotional picture of the vision that he was really going after and being able to convey the emotional quality of the mission to the people he talked to.

“I just have to be really, really, really quick and on it. And then the other thing that Elon I think is very talented at or definitely at the time really made an impression on me was painting an emotional picture of the vision that he was really going after and being able to convey the emotional quality of the mission to the people he talked to.”
Publisher
Lenny's Podcast

10 / belief

I think that so much of a founder's strength comes from leaning into where they know that they love to work, what they know about themselves. And I think that one of the biggest mistakes you can make on social media is giving yourself a quota that you have to hit and say, I have to say X number of scintillating things every week on these platforms.

“I think that so much of a founder's strength comes from leaning into where they know that they love to work, what they know about themselves. And I think that one of the biggest mistakes you can make on social media is giving yourself a quota that you have to hit and say, I have to say X number of scintillating things every week on these platforms.”
Publisher
Lenny's Podcast

11 / commitment

The last point I'll make about community at Notion is that a lot of those people, and we actually ended up launching I think a channel for folks who wanted to do this in particular, but run communities external to Notion's actual owned communities.

“The last point I'll make about community at Notion is that a lot of those people, and we actually ended up launching I think a channel for folks who wanted to do this in particular, but run communities external to Notion's actual owned communities.”
Publisher
Lenny's Podcast

12 / prediction

Because there's always opportunity I think later once you have that big tide of people who are not just excited but also legitimizing what it is that you do every single day, that gets mobilized in a lot of different directions and you have a lot more options then.

“Because there's always opportunity I think later once you have that big tide of people who are not just excited but also legitimizing what it is that you do every single day, that gets mobilized in a lot of different directions and you have a lot more options then.”
Publisher
Lenny's Podcast

13 / observation

Because I think ironically, and then I'll stop rambling about this, but if you grow to something like, oh we have 5,000 ambassadors, which feels really good to say on a website, the conversation is actually very muted.

“Because I think ironically, and then I'll stop rambling about this, but if you grow to something like, oh we have 5,000 ambassadors, which feels really good to say on a website, the conversation is actually very muted.”
Publisher
Lenny's Podcast

14 / evaluation

Because like we said, it's not meant to be a transactional relationship, but we want them to feel like they are having a special experience, that they are connected with the company in a unique way.

“Because like we said, it's not meant to be a transactional relationship, but we want them to feel like they are having a special experience, that they are connected with the company in a unique way.”
Publisher
Lenny's Podcast

15 / prediction

I think that some communities get built where people are like, okay, well we have this community and it's going to be this and this and this, or these are the types of programs we're going to offer or these are the types of interactions we're going to have.

“I think that some communities get built where people are like, okay, well we have this community and it's going to be this and this and this, or these are the types of programs we're going to offer or these are the types of interactions we're going to have.”
Publisher
Lenny's Podcast

16 / recommendation

Or I think if organic growth is something that you see being really beneficial or if organic growth happens to be something you really have to crack because you don't always have everything you need for paid growth from either a resourcing standpoint, team standpoint, really figuring out how to get that organic flywheel going can serve you well.

“Or I think if organic growth is something that you see being really beneficial or if organic growth happens to be something you really have to crack because you don't always have everything you need for paid growth from either a resourcing standpoint, team standpoint, really figuring out how to get that organic flywheel going can serve you well.”
Publisher
Lenny's Podcast

17 / evaluation

That became really important for our product team or because we would offer AMAs with some of our folks internally. But over time it was really because they were forming these bonds with each other and learning so much from each other that most of the time someone would come in and say, I'm struggling with this or I don't quite know how to use this and it would be another member of the community that would help them more immediately.

“That became really important for our product team or because we would offer AMAs with some of our folks internally. But over time it was really because they were forming these bonds with each other and learning so much from each other that most of the time someone would come in and say, I'm struggling with this or I don't quite know how to use this and it would be another member of the community that would help them more immediately.”
Publisher
Lenny's Podcast

18 / evaluation

Certainly for freemium products, I think for a lot of them, especially if they have what I'm going to call the atomic unit of sharing, which I will define out, it becomes a no-brainer.

“Certainly for freemium products, I think for a lot of them, especially if they have what I'm going to call the atomic unit of sharing, which I will define out, it becomes a no-brainer.”
Publisher
Lenny's Podcast
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