Camille Ricketts: belief

Transcript context

…This is awesome. Maybe let's do one more of this grid and then we'll leave one for people to click into and check it out. I'll talk about Notion's quadrant, which is the one that I would put up and to the right, which is you have product market fit and you're maybe a little bit closer to the consumer side of the spectrum. Obviously Notion runs the full gamut, but I would say especially early on I think that that's where we saw things take root and that's where I think ambassadors and influencers really take off. Individuals who are going to be extremely vocal, extremely excited, and where you're going to see more of this wildfire spread, at least trying the product, using the product, understanding what the product is. So if you can try to fuel that type of motion if you're in that quadrant, that's helpful. I want to come back to this ambassador program real quick because it feels like something that a lot of people talk about and can do and especially in this quadrant of product market fit and consumer. How does this work? Is it you select, here's 100 ambassadors we're going to pick because we think they're awesome and they're great examples of people using, say, Notion and then we're just going to provide them with all the help they need to be successful with Notion. How do you think about creating an ambassador program?…

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