Camille Ricketts: belief

Transcript context

…First Round event. What a guy. That guy's amazing. I'm a huge fan. He's built an incredible platform and program at First Round. And he's one of the people that I've learned the most from, certainly. But more specific to your question around what the content program was able to do there, certainly discovery of First Round. I think prior to that it was a very successful VC fund, but I think we got in front of all kinds of people, particularly in non-traditional geographies or non-traditional founder types or all of that. People who are inside large companies like Google, Apple, Amazon, whenever we would look at our list of subscribers, we had an disproportionate number of email addresses within those companies that were clearly curious about the startup experience. And I think First Round Review was helpful in moving them more toward that mindset and then them obviously understanding that First Round would be a great first stop for them. What would you say is key to content being valuable? So you're talking about the First Round Review became really effective for people learning about First Round, working with First Round, discovery of First Round, but it's not just with content you just write some stuff and it works. It doesn't work that way. What have you learned about just what do you have to get right? You mentioned have names people recognize. Is there anything else you've learned over the years of just like, here's what we need to get right if you're trying to use content as a way to create discovery and awareness of your stuff?…

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