Camille Ricketts: belief

Transcript context

…It's interesting looking at those times. When you're in it, you're like, "We are going to die. We're down. People will stop using Notion. We're in big trouble." When really people always come back if it's an awesome product. I think of last things down for a week, JIRA or Confluent, and people come back if it's an awesome product. I think that's a good tactical learning and hopefully a takeaway for folks who maybe will experience that moment is that truly there's more resilience built into the system than you might think. So speaking of community, you talked about just how important that was during this time and then just in general. I was doing research on you and things that you've done over your career to prep for this podcast and I found there's two areas that you've led the charge on and we're ahead of the curve on and in part help innovate. One is community led growth and two is content marketing in a big way. And so I wanted to focus a lot of our chat on these two areas. Community led growth, it feels like a very buzzy topic on Twitter. Everyone's always talking about how the future of growth is community. You've got to build a community. You got to be community led and all these things. And so I want to try to make this concept concrete and help people understand should they invest in community. How can community help you? When does it make sense to you? When does it not make sense to invest? And so maybe just as a first question, just what is community led growth? What does that actually mean as a concept?…

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