Camille Ricketts: evaluation

Transcript context

…Okay. So let me try to understand this. Champions are basically the most active users of Notion. You put them in a Slack and help them become even more excited and make sure they're happy. Ambassador. I still don't totally understand what is an ambassador? Is that someone you're paying to help promote Notion? What does that actually mean when you're an ambassador? They're people who are really just passionate about the product. So it's not transactional. They're people who love building with Notion. They love sharing what they've built in order to help others. And they really just want it to be a bigger part of their lives. And I think that one of the points about community is that it's not just a one-to-one conversation with us. The big draw over time, maybe people joined because they would get early access to features. We would get their feedback. That became really important for our product team or because we would offer AMAs with some of our folks internally. But over time it was really because they were forming these bonds with each other and learning so much from each other that most of the time someone would come in and say, I'm struggling with this or I don't quite know how to use this and it would be another member of the community that would help them more immediately. So it really allowed them to form these dense networks of friendships that I think became just a positive part of people's lives. What I'm taking away from this partly is you identify a group of people that are interested in Notion, excited about Notion and then just lean in to support them. There's people that are buying Notion and that are power users, help them be better power users. Influencers that are kind of excited about Notion, pay them to promote Notion. Then the ambassadors that are people just passionate about Notion, help them be more passionate. And then the people making templates, help them be successful. Is that roughly how you think about it? Just identify something that's working and make it more effective?…

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