Camille Ricketts: belief

Transcript context

…To pull on a thread there, what are maybe thoughts for when it probably doesn't make sense to invest a lot of efforts into building a community around your product? We talked a little bit about high-end enterprise products. Is there anything else that just like, man, it's probably not worth your time? Like I said, if it's more of a sales led culture that you have, which is definitely true of products that are a little bit pricier or that require longer contracts, so understanding that. But I do think the community takes on different forms and I think when you hear the word community, you think of a big forum of some type, whether it's a Slack instance or something else where people are chatting away all day long. And I don't think it has to be that. That's not the only representation of it. So if you think about what is going to be right for you at any given time, I actually created this two by two matrix, which maybe I'll share with you after this. And on the axis you have, whether you have hit product market fit or if you're still exploring product market set and then whether you're strongly enterprise or strongly consumer. And based on where you land in that two by two matrix, there's a form of community or a community related initiative that could be right for you. So just to give you an example of maybe an extremely different form factor from Notion, let's say that you're still on your way to product market fit and you're a strongly enterprise oriented product. I think that you have the opportunity to do customer advisory boards, which is really convening even smaller circles of ideal fit users and making sure that they are connected to each other as well as you, and then incentivize to provide you with feedback. Understanding that they're really on the ground floor of this journey with you and that they're going to be able to have influence over whatever you do in the future. Those folks can end up growing into your biggest evangelists and I've seen that happen a number of times and I would still consider that community even though maybe that is not what comes to mind for folks. Well I imagine that becomes the seed of a community that you eventually build. Let's definitely link to this in the show notes. Can you give maybe a couple more examples of this grid? So that was pre-product market fit and then what was the other?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.