Camille Ricketts: evaluation

Transcript context

…I imagine internally there's just like obviously this is good. We may not be able to measure it, but it feels like this is very good for Notion. It feels like especially for a prosumer product like Notion, it makes a lot of sense because it's driven by people using it and then they bring it into the company, like you said. Maybe it's less ROI positive or just one enterprise product. Do you have any thoughts there? Is this a great strategy for prosumer enterprise products more so than more enterprise-y? Definitely I think if you have a long sales cycle or a high price point where there has to be many, many, many touchpoints in order to get somebody to decide to buy, I'm not sure that community should be the number one thing that you invest in. Certainly for freemium products, I think for a lot of them, especially if they have what I'm going to call the atomic unit of sharing, which I will define out, it becomes a no-brainer. I think that community lends itself particularly well if you have something that your product creates that people want to share because it exhibits something about themselves. So at Notion it was templates or even people just creating their own workspaces and being really excited to show them off. So Notion really benefited from being a creative product, but the same is true of Figma or Canva or any of these where showing people what it is that you've created is an aspirational thing to do. Because you are showing that you are really well versed in how to use the products, extremely organized. You're self expressing in some way. So if your product does have that element to it, I think that community is a great investment. You touched on this point, and I don't think people realize this, but you can make a lot of money creating templates on Notion, right? That's a whole ecosystem. Can you talk about that? Because I don't think a lot of people know this.…

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