Camille Ricketts: prediction

Transcript context

…What I'm taking away from this partly is you identify a group of people that are interested in Notion, excited about Notion and then just lean in to support them. There's people that are buying Notion and that are power users, help them be better power users. Influencers that are kind of excited about Notion, pay them to promote Notion. Then the ambassadors that are people just passionate about Notion, help them be more passionate. And then the people making templates, help them be successful. Is that roughly how you think about it? Just identify something that's working and make it more effective? I think if it doesn't sound too reductive, yes. I would also say that one of the things that I think Ben was best at is not putting a one size fits all experience on any of this. I think that some communities get built where people are like, okay, well we have this community and it's going to be this and this and this, or these are the types of programs we're going to offer or these are the types of interactions we're going to have. As opposed to I think a lot of listening of the people who are actually participating. Really early on one of the things that Ben did that I thought was really amazing was he'd spend a ton of time just on Zoom having conversations, one-on-one conversations, semi small group conversations just saying, "Why are you here? Why do you like participating in this? What is it that would make it better?" And really helping our entire team follow their lead. I would recommend highly not necessarily coming in with preconceived notions about what a community needs to look like. You touched on this, that if the founder believes in the power of community, this becomes so much easier. A lot of founders are like, "Nah. That's a waste of time." Do you think founders are convincible that building community and investing in community is worth it? Have you seen that effective where a founder just comes into it being like, "Nah, I don't think this is worth our time," and then they get convinced later? Or is it just like, "Nah, forget it. Don't even try."?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.