Camille Ricketts: recommendation

Transcript context

…What's interesting about Notion is you have high LTVs when you sell to larger companies, but the initial users are often just regular folks. And so I think it's a unique place where you have cash to spend on making it ubiquitous and getting the word out through all these community efforts because it'll pay off. And a lot of companies probably don't have that advantage. So would it feel right to say that this is really effective for product led, growthy, freemium products most? Is that a good way to think about it? Yeah. Or I think if organic growth is something that you see being really beneficial or if organic growth happens to be something you really have to crack because you don't always have everything you need for paid growth from either a resourcing standpoint, team standpoint, really figuring out how to get that organic flywheel going can serve you well. It becomes this buttress for any paid growth you explore in the future. This episode is brought to you by Vanta. Helping you streamline your security compliance to accelerate growth. If your business stores any data in the cloud, then you've likely been asked or you're going to be asked about your SOC 2 compliance. SOC 2 is a way to prove your company's taking proper security measures to protect customer data and builds trust with customers and partners, especially those with serious security requirements. Also, if you want to sell to the enterprise, proving security is essential, SOC 2 can either open the door for bigger and better deals or it can put your business on hold. If you don't have a SOC 2, there's a good chance you won't even get a seat at the table. Beginning a SOC 2 report can be a huge burden, especially for startups. It's time consuming, tedious and expensive. Enter Vanta. Over 3000 fast growing companies use Vanta to automate up to 90% of the work involved with SOC 2. Vanta can get you ready for security audits in weeks instead of months. Less than a third of the time that it usually takes. For a limited time Lenny's podcast listeners get $1,000 off Vanta. Just go to vanta.com/lenny. That's V-A-N-T-A.com/lenny to learn more and to claim your discount. Get started today. What other companies come to mind when you think about companies that effectively did community led growth, did community well and grew in large part because of community?…

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