book / recommends
Obviously Awesome
“Obviously Awesome by April Dunford. If you're looking to position your company, I don't know if you've read it, but it is a step-by-step guide. It's like 100 pages long.”
Public evidence record
Published podcast speaker
Books, apps, and tools
book / recommends
“Obviously Awesome by April Dunford. If you're looking to position your company, I don't know if you've read it, but it is a step-by-step guide. It's like 100 pages long.”
Claim ledger
3 transcript-backed records
01 / evaluation
“Because like we said, it's not meant to be a transactional relationship, but we want them to feel like they are having a special experience, that they are connected with the company in a unique way.”
02 / evaluation
“That became really important for our product team or because we would offer AMAs with some of our folks internally. But over time it was really because they were forming these bonds with each other and learning so much from each other that most of the time someone would come in and say, I'm struggling with this or I don't quite know how to use this and it would be another member of the community that would help them more immediately.”
03 / evaluation
“Certainly for freemium products, I think for a lot of them, especially if they have what I'm going to call the atomic unit of sharing, which I will define out, it becomes a no-brainer.”