book / likes
Hooked
“One of my favorite books is Hooked by Nir Eyal and he talks about in the kind of engagement loop that your last step is investment.”
Public evidence record
Sean Ellis
Published podcast speaker
- Claims
- 19
- Episodes
- 1
- Shows
- 1
- Named items
- 3
Books, apps, and tools
The evidenced stack.
book / recommends
Presenting to Win
“Increasingly, I'm recommending a book called Presenting to Win that's been around forever, but it really helped me with my presenting. And so of course when I'm out traveling, I'm often sharing the stage with other speakers and yeah, I like to recommend that one to them. I've already talked about Muriel's Hooked. I recommend that always, and we'll just stick with two. That's good two.”
book / recommends
Muriel's Hooked
“Increasingly, I'm recommending a book called Presenting to Win that's been around forever, but it really helped me with my presenting. And so of course when I'm out traveling, I'm often sharing the stage with other speakers and yeah, I like to recommend that one to them. I've already talked about Muriel's Hooked. I recommend that always, and we'll just stick with two. That's good two.”
Claim ledger
What Sean said.
19 transcript-backed records
01 / recommendation
Recommends Presenting to Win. Recommends Muriel's Hooked.
“Increasingly, I'm recommending a book called Presenting to Win that's been around forever, but it really helped me with my presenting. And so of course when I'm out traveling, I'm often sharing the stage with other speakers and yeah, I like to recommend that one to them. I've already talked about Muriel's Hooked. I recommend that always, and we'll just stick with two. That's good two.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
02 / recommendation
Likes Hooked.
“One of my favorite books is Hooked by Nir Eyal and he talks about in the kind of engagement loop that your last step is investment.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
03 / belief
All the other companies were like CPM focused and so we could do really well just with lots of testing and some creativity in how it all worked. But that over time as, now I would say most online marketers are very data and test drive.
“All the other companies were like CPM focused and so we could do really well just with lots of testing and some creativity in how it all worked. But that over time as, now I would say most online marketers are very data and test drive.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
04 / belief
I think every business could be a little bit different, but for Bounce it makes sense that that would be a really good opportunity for them.
“I think every business could be a little bit different, but for Bounce it makes sense that that would be a really good opportunity for them.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
05 / belief
I think basically for each business it's just thinking about what's unique for that business that is going to open up channel opportunities and everyone's going to be a little bit, I think jaded from whatever the last thing that worked really well.
“I think basically for each business it's just thinking about what's unique for that business that is going to open up channel opportunities and everyone's going to be a little bit, I think jaded from whatever the last thing that worked really well.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
06 / belief
I think that having that kind of finger on the pulse early in the business was important to build the muscle in the business to be really responsive as the market changed.
“I think that having that kind of finger on the pulse early in the business was important to build the muscle in the business to be really responsive as the market changed.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
07 / belief
Even Amazon, and again, this is just what I know of Amazon's as being but monthly purchases, but someone else might say Amazon, no Amazon's is GMV or something. But I think monthly purchases is great because it maps to value that people are getting from Amazon.
“Even Amazon, and again, this is just what I know of Amazon's as being but monthly purchases, but someone else might say Amazon, no Amazon's is GMV or something. But I think monthly purchases is great because it maps to value that people are getting from Amazon.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
08 / belief
Sometimes there's stuff that's pretty different from how I would answer it, but longer term, I actually think, as I said, I think the cross-functional challenge to growth is a thing that holds a lot of companies back from being able to implement this a bit later.
“Sometimes there's stuff that's pretty different from how I would answer it, but longer term, I actually think, as I said, I think the cross-functional challenge to growth is a thing that holds a lot of companies back from being able to implement this a bit later.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
09 / belief
Once you have product-market fit, not everyone's going to be a good executor. But before that, I think getting to product-market fit, obviously there's a lot of methodology for doing it today that might make it a bit easier for people, but I still think it's fairly random and pretty dang hard.
“Once you have product-market fit, not everyone's going to be a good executor. But before that, I think getting to product-market fit, obviously there's a lot of methodology for doing it today that might make it a bit easier for people, but I still think it's fairly random and pretty dang hard.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
10 / belief
I think Bounce is a really interesting example where SEO is super important for Bounce.
“I think Bounce is a really interesting example where SEO is super important for Bounce.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
11 / belief
I think sometimes having something that's a little divisive is almost better because it's too easy to just go completely unnoticed.
“I think sometimes having something that's a little divisive is almost better because it's too easy to just go completely unnoticed.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
12 / belief
Before I came in, I was like, "I think the way we're going to grow this business is by leveraging the really passionate customer base and that's what we need to double down on.
“Before I came in, I was like, "I think the way we're going to grow this business is by leveraging the really passionate customer base and that's what we need to double down on.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
13 / recommendation
To give you an example from the first company I worked on was a game company, where I actually flipped it and basically instead of making a traditional funnel where they could play our games after they signed up, I made our games the advertisements.
“To give you an example from the first company I worked on was a game company, where I actually flipped it and basically instead of making a traditional funnel where they could play our games after they signed up, I made our games the advertisements.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
14 / commitment
I wasn't involved with them. We wrote about it in our book in 2017, and so I think that I got it out there.
“I wasn't involved with them. We wrote about it in our book in 2017, and so I think that I got it out there.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
15 / evaluation
I think the reason that you don't actually hear people taking the obvious route there a lot of times is because, and I used to be in the same thing, that people tend to be either over indexed on qualitative or over indexed on quantitative.
“I think the reason that you don't actually hear people taking the obvious route there a lot of times is because, and I used to be in the same thing, that people tend to be either over indexed on qualitative or over indexed on quantitative.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
16 / preference
Generally, I think I touched on it a little bit earlier, but generally the sequence that I like to do is start with activation because that one's just so critical and it's easy to get lost in between, especially for an early product.
“Generally, I think I touched on it a little bit earlier, but generally the sequence that I like to do is start with activation because that one's just so critical and it's easy to get lost in between, especially for an early product.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
17 / preference
Even when I run a workshop, I don't run this as part of my survey after I do a workshop because how would you feel if you could no longer attend the workshop you just attended?
“Even when I run a workshop, I don't run this as part of my survey after I do a workshop because how would you feel if you could no longer attend the workshop you just attended?”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
18 / preference
I like to be among the first to try cool new technology, or, I only try things that I think will be useful for me?
“I like to be among the first to try cool new technology, or, I only try things that I think will be useful for me?”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
19 / preference
I prefer a more passionate customer base and work from there, just because I think your biggest competition when you're really innovating is just being irrelevant.
“I prefer a more passionate customer base and work from there, just because I think your biggest competition when you're really innovating is just being irrelevant.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast