Sean Ellis: belief

Transcript context

…It feels like you basically created Zynga, is what I'm hearing there. So let's move further down the funnel. So we've talked about activation, onboarding. The next phase that you focus on is basically some people call this growth loops, growth engines, flywheels. Basically it's the thing that helps your business grow and something I am curious if this resonates. I found there's basically four ways to grow and usually one of these engines is responsible for almost all of your growth. So what I've seen is basically you're going to go through sales, you're going to grow through SEO, you're going to go through virality, word of mouth or paid growth. Does that resonate? Does that feel right? And I wouldn't say it's necessarily one or the other. I think Bounce is a really interesting example where SEO is super important for Bounce. So people who are essentially saying, "Luggage storage, Paris. Luggage storage..." Most people when they're trying to find a place to store their luggage, they're starting with Google, but at the same time, a huge percentage of the people who use Bounce are dragging their bag down a street over cobblestones in Paris. And then they pass a sign that says, "Store your bag here for $5 a day." And it's like, "Oh, no-brainer." And so 10,000 partners around the world means that there's a lot of people in the right situation on the demand gen side. One would be, I actually think of kind of... I'm not sure how it would map to this, but demand generation versus demand harvesting. And so one of those examples would be a... Demand generation example, when you see the signs when you're passing, it's high context, right place. And then obviously the demand harvesting would be anyone who's Googling. And so they do paid search and organic search there. Interesting. I don't see that sign approach work often, but I definitely have seen it work. Like Yelp I think grew in a lot of ways of just little Yelp stickers in all the restaurant. DoorDash I think probably grows through that.…

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