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Lenny's Podcast / episode intelligence

The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

5 Sept 2024 28 published claims 2 attributable people

Speakers in the public record

Claim mix

belief 14preference 5recommendation 3commitment 2uncertainty 2evaluation 2

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Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

28 published records

01 / recommendation

Recommends Presenting to Win. Recommends Muriel's Hooked.

“Increasingly, I'm recommending a book called Presenting to Win that's been around forever, but it really helped me with my presenting. And so of course when I'm out traveling, I'm often sharing the stage with other speakers and yeah, I like to recommend that one to them. I've already talked about Muriel's Hooked. I recommend that always, and we'll just stick with two. That's good two.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

03 / belief

I would say Dropbox is the referral program, and the PayPal referral program, as you mentioned, are the two most legendary, studied, copied referral programs out there.

“I would say Dropbox is the referral program, and the PayPal referral program, as you mentioned, are the two most legendary, studied, copied referral programs out there.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

04 / belief

All the other companies were like CPM focused and so we could do really well just with lots of testing and some creativity in how it all worked. But that over time as, now I would say most online marketers are very data and test drive.

“All the other companies were like CPM focused and so we could do really well just with lots of testing and some creativity in how it all worked. But that over time as, now I would say most online marketers are very data and test drive.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

06 / belief

I think basically for each business it's just thinking about what's unique for that business that is going to open up channel opportunities and everyone's going to be a little bit, I think jaded from whatever the last thing that worked really well.

“I think basically for each business it's just thinking about what's unique for that business that is going to open up channel opportunities and everyone's going to be a little bit, I think jaded from whatever the last thing that worked really well.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

07 / belief

I had Jag from Nubank on the podcast, I think you may have worked with them, and they use 50% as their threshold because apparently Brazilians are very nice.

“I had Jag from Nubank on the podcast, I think you may have worked with them, and they use 50% as their threshold because apparently Brazilians are very nice.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

09 / belief

I think that having that kind of finger on the pulse early in the business was important to build the muscle in the business to be really responsive as the market changed.

“I think that having that kind of finger on the pulse early in the business was important to build the muscle in the business to be really responsive as the market changed.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

11 / commitment

I actually have a post I will link to in the show notes where I collected the North Star Metrics of 30 different companies to give you some inspiration.

“I actually have a post I will link to in the show notes where I collected the North Star Metrics of 30 different companies to give you some inspiration.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

12 / belief

Even Amazon, and again, this is just what I know of Amazon's as being but monthly purchases, but someone else might say Amazon, no Amazon's is GMV or something. But I think monthly purchases is great because it maps to value that people are getting from Amazon.

“Even Amazon, and again, this is just what I know of Amazon's as being but monthly purchases, but someone else might say Amazon, no Amazon's is GMV or something. But I think monthly purchases is great because it maps to value that people are getting from Amazon.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

13 / belief

Sometimes there's stuff that's pretty different from how I would answer it, but longer term, I actually think, as I said, I think the cross-functional challenge to growth is a thing that holds a lot of companies back from being able to implement this a bit later.

“Sometimes there's stuff that's pretty different from how I would answer it, but longer term, I actually think, as I said, I think the cross-functional challenge to growth is a thing that holds a lot of companies back from being able to implement this a bit later.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

14 / belief

Once you have product-market fit, not everyone's going to be a good executor. But before that, I think getting to product-market fit, obviously there's a lot of methodology for doing it today that might make it a bit easier for people, but I still think it's fairly random and pretty dang hard.

“Once you have product-market fit, not everyone's going to be a good executor. But before that, I think getting to product-market fit, obviously there's a lot of methodology for doing it today that might make it a bit easier for people, but I still think it's fairly random and pretty dang hard.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

18 / belief

Before I came in, I was like, "I think the way we're going to grow this business is by leveraging the really passionate customer base and that's what we need to double down on.

“Before I came in, I was like, "I think the way we're going to grow this business is by leveraging the really passionate customer base and that's what we need to double down on.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

20 / recommendation

To give you an example from the first company I worked on was a game company, where I actually flipped it and basically instead of making a traditional funnel where they could play our games after they signed up, I made our games the advertisements.

“To give you an example from the first company I worked on was a game company, where I actually flipped it and basically instead of making a traditional funnel where they could play our games after they signed up, I made our games the advertisements.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

23 / evaluation

I think the reason that you don't actually hear people taking the obvious route there a lot of times is because, and I used to be in the same thing, that people tend to be either over indexed on qualitative or over indexed on quantitative.

“I think the reason that you don't actually hear people taking the obvious route there a lot of times is because, and I used to be in the same thing, that people tend to be either over indexed on qualitative or over indexed on quantitative.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

24 / preference

Generally, I think I touched on it a little bit earlier, but generally the sequence that I like to do is start with activation because that one's just so critical and it's easy to get lost in between, especially for an early product.

“Generally, I think I touched on it a little bit earlier, but generally the sequence that I like to do is start with activation because that one's just so critical and it's easy to get lost in between, especially for an early product.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

25 / preference

Even when I run a workshop, I don't run this as part of my survey after I do a workshop because how would you feel if you could no longer attend the workshop you just attended?

“Even when I run a workshop, I don't run this as part of my survey after I do a workshop because how would you feel if you could no longer attend the workshop you just attended?”
Speaker
Sean Ellis
Publisher
Lenny's Podcast

26 / evaluation

I think we did almost an hour on that one topic, which I love because I feel like this is such a powerful tool that I think people sort of know and have used, but I think there's a lot of opportunity to use it more effectively.

“I think we did almost an hour on that one topic, which I love because I feel like this is such a powerful tool that I think people sort of know and have used, but I think there's a lot of opportunity to use it more effectively.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

28 / preference

I prefer a more passionate customer base and work from there, just because I think your biggest competition when you're really innovating is just being irrelevant.

“I prefer a more passionate customer base and work from there, just because I think your biggest competition when you're really innovating is just being irrelevant.”
Speaker
Sean Ellis
Publisher
Lenny's Podcast
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