Likes Hooked.

Transcript context

…How often have you seen false positives with this test where someone gets 40% and something is not right, they're actually far from it? Or is it generally pretty accurate? If you're having people say that they'd be very disappointed without your product, that's a really good sign. What I can tell you is that not necessarily a false positive, but what is driving people to say they'd be very disappointed. One of my favorite books is Hooked by Nir Eyal and he talks about in the kind of engagement loop that your last step is investment. And so I ran the survey on a business that I thought was a fairly commoditized business. Part of it I wanted to see, could I use the same go-to-market approach on a later stage company and use it to accelerate growth. And so this was a business called webs.com. They eventually got acquired by VistaPrint. But they'd been pretty flat for the year before I went in there. And then I started to use this approach to try to dial in their growth engine. I ran the survey thinking, "Yeah, you've had products like Wix and Weebly that have come on to the market since this more legacy website building product has been around. I personally think they're a little easier to use, they're a little better." And so I didn't have high hopes when I ran the survey, but it came back with one of the highest scores I'd ever seen. And it was like 90% of the people saying they'd be very disappointed if they could no longer use the product. Holy shit. I've never seen that.…

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