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Sean Ellis: belief

5 Sept 2024 Lenny's Podcast The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

“Sometimes there's stuff that's pretty different from how I would answer it, but longer term, I actually think, as I said, I think the cross-functional challenge to growth is a thing that holds a lot of companies back from being able to implement this a bit later.”

— Sean Ellis

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Everything needed to verify it.

Speaker
Sean Ellis
Attribution
Verified speaker
Claim type
belief
Recorded
5 Sept 2024
Publisher
Lenny's Podcast

Transcript context

…Absolutely. Sometimes there's stuff that's pretty different from how I would answer it, but longer term, I actually think, as I said, I think the cross-functional challenge to growth is a thing that holds a lot of companies back from being able to implement this a bit later. Mostly product teams don't want to get direction from marketing teams. Marketing teams don't want to get direction from product teams, and maybe a growth layer can help to do these things, but I find that if AI is essentially saying, you're underperforming in this area of your business, you should drive some experiments in this area. It's a lot harder to kind of let ego get in the way when it's kind of dispassionate recommendations from a system. And so I actually think, I think the ability to come up with great experiments is going to keep growing with AI and identifying opportunities. And then obviously the analytical AI side of things is going to be really exciting in terms of being, I do find with most companies, once we get a real high velocity of experiments going, the bottleneck ends up happening more on the analysis side. And I think AI will help a lot with that as well. Super cool. These are awesome examples. Okay, Sean, is there anything else you wanted to share or leave listeners with before we get to our very exciting lightning round, which we'll go through real fast? Because we've gone very long and I want to let you go.…

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