Sean Ellis: belief

Transcript context

…Is there another term you think you should have used? Do you always think back, I should have called it this? Is there anything that you've had in your mind? I don't. I think sometimes having something that's a little divisive is almost better because it's too easy to just go completely unnoticed. But I was trying to put a name on not just how I was approaching growth, but seeing Facebook obviously had a very different approach to growth than most companies. LinkedIn, Twitter, there was a handful of companies that were approaching it in the same way I had previously been approaching it, and I just thought this thing needs a name. And so I sat down with a couple of friends, came up with a name and it stuck. But yeah, obviously from day one it was pretty divisive with different groups. That's a fun story. Thanks for sharing that. Okay, so talking about growth and helping companies figure out how to grow. Say you go to a company, they're getting 42% on the Sean Ellis test, and they're like, "Okay, cool, let's start thinking about growth." What's your first piece of advice to them to start when they're thinking about growth? And then just broadly, how do you approach helping them figure out how to grow?…

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