book / likes
Hooked
“One of my favorite books is Hooked by Nir Eyal and he talks about in the kind of engagement loop that your last step is investment.”
Public evidence record
Sean Ellis
Published podcast speaker
- Claims
- 19
- Episodes
- 1
- Shows
- 1
- Named items
- 3
Books, apps, and tools
The evidenced stack.
book / recommends
Presenting to Win
“Increasingly, I'm recommending a book called Presenting to Win that's been around forever, but it really helped me with my presenting. And so of course when I'm out traveling, I'm often sharing the stage with other speakers and yeah, I like to recommend that one to them. I've already talked about Muriel's Hooked. I recommend that always, and we'll just stick with two. That's good two.”
book / recommends
Muriel's Hooked
“Increasingly, I'm recommending a book called Presenting to Win that's been around forever, but it really helped me with my presenting. And so of course when I'm out traveling, I'm often sharing the stage with other speakers and yeah, I like to recommend that one to them. I've already talked about Muriel's Hooked. I recommend that always, and we'll just stick with two. That's good two.”
Claim ledger
What Sean said.
10 transcript-backed records
01 / belief
All the other companies were like CPM focused and so we could do really well just with lots of testing and some creativity in how it all worked. But that over time as, now I would say most online marketers are very data and test drive.
“All the other companies were like CPM focused and so we could do really well just with lots of testing and some creativity in how it all worked. But that over time as, now I would say most online marketers are very data and test drive.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
02 / belief
I think every business could be a little bit different, but for Bounce it makes sense that that would be a really good opportunity for them.
“I think every business could be a little bit different, but for Bounce it makes sense that that would be a really good opportunity for them.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
03 / belief
I think basically for each business it's just thinking about what's unique for that business that is going to open up channel opportunities and everyone's going to be a little bit, I think jaded from whatever the last thing that worked really well.
“I think basically for each business it's just thinking about what's unique for that business that is going to open up channel opportunities and everyone's going to be a little bit, I think jaded from whatever the last thing that worked really well.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
04 / belief
I think that having that kind of finger on the pulse early in the business was important to build the muscle in the business to be really responsive as the market changed.
“I think that having that kind of finger on the pulse early in the business was important to build the muscle in the business to be really responsive as the market changed.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
05 / belief
Even Amazon, and again, this is just what I know of Amazon's as being but monthly purchases, but someone else might say Amazon, no Amazon's is GMV or something. But I think monthly purchases is great because it maps to value that people are getting from Amazon.
“Even Amazon, and again, this is just what I know of Amazon's as being but monthly purchases, but someone else might say Amazon, no Amazon's is GMV or something. But I think monthly purchases is great because it maps to value that people are getting from Amazon.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
06 / belief
Sometimes there's stuff that's pretty different from how I would answer it, but longer term, I actually think, as I said, I think the cross-functional challenge to growth is a thing that holds a lot of companies back from being able to implement this a bit later.
“Sometimes there's stuff that's pretty different from how I would answer it, but longer term, I actually think, as I said, I think the cross-functional challenge to growth is a thing that holds a lot of companies back from being able to implement this a bit later.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
07 / belief
Once you have product-market fit, not everyone's going to be a good executor. But before that, I think getting to product-market fit, obviously there's a lot of methodology for doing it today that might make it a bit easier for people, but I still think it's fairly random and pretty dang hard.
“Once you have product-market fit, not everyone's going to be a good executor. But before that, I think getting to product-market fit, obviously there's a lot of methodology for doing it today that might make it a bit easier for people, but I still think it's fairly random and pretty dang hard.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
08 / belief
I think Bounce is a really interesting example where SEO is super important for Bounce.
“I think Bounce is a really interesting example where SEO is super important for Bounce.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
09 / belief
I think sometimes having something that's a little divisive is almost better because it's too easy to just go completely unnoticed.
“I think sometimes having something that's a little divisive is almost better because it's too easy to just go completely unnoticed.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast
10 / belief
Before I came in, I was like, "I think the way we're going to grow this business is by leveraging the really passionate customer base and that's what we need to double down on.
“Before I came in, I was like, "I think the way we're going to grow this business is by leveraging the really passionate customer base and that's what we need to double down on.”
- Speaker
- Sean Ellis
- Publisher
- Lenny's Podcast