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Emilie Gerber

Published podcast speaker

Claims
20
Episodes
1
Shows
1
Named items
2

Books, apps, and tools

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other / uses

Forbes

“They're also really open to op-eds, especially with leadership advice in them. And last but not least, on the list of ones that we work with most often, I would say is Forbes.”

Lenny's Podcast · 21 Mar 2024

Evidence receipt · Source ↗

book / recommends

How to Change Your Mind

“I have one that's very top of mind right now, so it's How to Change Your Mind by Michael Pollan. Actually, I leave tonight for a week long psilocybin retreat.”

Lenny's Podcast · 21 Mar 2024

Evidence receipt · Source ↗

Claim ledger

What Emilie said.

20 transcript-backed records

08 / belief

I actually think I just learned so much. So it was my first in-house job, so I had worked in an agency, I hadn't worked internally at a company before, and I think I just learned so much about comms best practices from him in general, just even beyond social.

“I actually think I just learned so much. So it was my first in-house job, so I had worked in an agency, I hadn't worked internally at a company before, and I think I just learned so much about comms best practices from him in general, just even beyond social.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast

11 / belief

The two times I've done it, I have regretted it just because of the amount of work going in versus the value that's there. And it's you're asking a team to do a lot of free work for you, and generally I think the best players are not going to do that, so you're going to weed out some of the best players if you're asking them to do a lot of free upfront work.

“The two times I've done it, I have regretted it just because of the amount of work going in versus the value that's there. And it's you're asking a team to do a lot of free work for you, and generally I think the best players are not going to do that, so you're going to weed out some of the best players if you're asking them to do a lot of free upfront work.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast

12 / evaluation

Especially for a company that might be early stage, they've raised a little bit of money, I think sometimes the buyers are skeptical of engaging with new tools, because they're worried they might not raise more funding, or it might go away tomorrow, and so the more that you can validate the business through things that's not just you doing personally that other people are doing, I think the better.

“Especially for a company that might be early stage, they've raised a little bit of money, I think sometimes the buyers are skeptical of engaging with new tools, because they're worried they might not raise more funding, or it might go away tomorrow, and so the more that you can validate the business through things that's not just you doing personally that other people are doing, I think the better.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast

13 / recommendation

Presence of is willing to, going back to what I said earlier, push the limit on opinions that they have, be bold, be controversial, then it could be worth potentially investing in. And I have seen it play out where reporters have seen those posts and used and quoted things in their articles as a result, so it can tie to your traditional media strategy a little bit, they're not necessarily fully siloed, but I would say if you're considering investing in social to just do corporate channels and not think about executives, you're really leaving a lot on the table.

“Presence of is willing to, going back to what I said earlier, push the limit on opinions that they have, be bold, be controversial, then it could be worth potentially investing in. And I have seen it play out where reporters have seen those posts and used and quoted things in their articles as a result, so it can tie to your traditional media strategy a little bit, they're not necessarily fully siloed, but I would say if you're considering investing in social to just do corporate channels and not think about executives, you're really leaving a lot on the table.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast

14 / evaluation

You can try doing it, you can post for a while, even for a month or two, see how it's going, and then adjust your strategy accordingly. But, yes, I think for a lot of execs that we work with, it does feel like it's something that's really hard, there's a lot of overthinking, making sure it's right.

“You can try doing it, you can post for a while, even for a month or two, see how it's going, and then adjust your strategy accordingly. But, yes, I think for a lot of execs that we work with, it does feel like it's something that's really hard, there's a lot of overthinking, making sure it's right.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast

15 / recommendation

I would say for hard news, funding, the startup launch, those sort of things, less, and I try to really stagger it because we're offering exclusives, and I highly recommend offering exclusives.

“I would say for hard news, funding, the startup launch, those sort of things, less, and I try to really stagger it because we're offering exclusives, and I highly recommend offering exclusives.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast

16 / recommendation

" Because sometimes it's tying back to the PR conversation, I love if you're willing to push the envelope on stuff that you are building or are going to do and getting ahead of those conversations, so that's a lot of conversations I'm having right now is trying to convince clients to talk about that.

“" Because sometimes it's tying back to the PR conversation, I love if you're willing to push the envelope on stuff that you are building or are going to do and getting ahead of those conversations, so that's a lot of conversations I'm having right now is trying to convince clients to talk about that.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast

17 / evaluation

We get so many clients that come to us and they have this set date in their head, but there's not usually a real reason for it. It's like they're planning around it, it's like they have other comms they want to go out that day, but if you can optimize for the reporter over the timing, you're going to see such a better outcome because getting the first choice reporter is going to drive way more for your business than announcing it four days sooner.

“We get so many clients that come to us and they have this set date in their head, but there's not usually a real reason for it. It's like they're planning around it, it's like they have other comms they want to go out that day, but if you can optimize for the reporter over the timing, you're going to see such a better outcome because getting the first choice reporter is going to drive way more for your business than announcing it four days sooner.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast

18 / recommendation

If you're farther along, it's great if you can make that a more formal sort of process, but it doesn't necessarily need to be. And then in terms of reaching out, I highly recommend figuring out who the host is, just doing the research, figuring out who the host is, and then just sending them a casual note.

“If you're farther along, it's great if you can make that a more formal sort of process, but it doesn't necessarily need to be. And then in terms of reaching out, I highly recommend figuring out who the host is, just doing the research, figuring out who the host is, and then just sending them a casual note.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast

19 / preference

They're also really open to op-eds, especially with leadership advice in them. And last but not least, on the list of ones that we work with most often, I would say is Forbes.

“They're also really open to op-eds, especially with leadership advice in them. And last but not least, on the list of ones that we work with most often, I would say is Forbes.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast

20 / evaluation

If nine of them have one stance on something happening in the field and one has the other stance, chances are that one is going to be the one that a reporter wants to talk to because they are getting so many pitches on this topic, but they want to write a balanced article, they need that opposing view.

“If nine of them have one stance on something happening in the field and one has the other stance, chances are that one is going to be the one that a reporter wants to talk to because they are getting so many pitches on this topic, but they want to write a balanced article, they need that opposing view.”
Speaker
Emilie Gerber
Publisher
Lenny's Podcast
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