other / uses
Forbes
“They're also really open to op-eds, especially with leadership advice in them. And last but not least, on the list of ones that we work with most often, I would say is Forbes.”
Public evidence record
Emilie Gerber
Published podcast speaker
- Claims
- 20
- Episodes
- 1
- Shows
- 1
- Named items
- 2
Books, apps, and tools
The evidenced stack.
book / recommends
How to Change Your Mind
“I have one that's very top of mind right now, so it's How to Change Your Mind by Michael Pollan. Actually, I leave tonight for a week long psilocybin retreat.”
Claim ledger
What Emilie said.
5 transcript-backed records
01 / recommendation
Recommends How to Change Your Mind.
“I have one that's very top of mind right now, so it's How to Change Your Mind by Michael Pollan. Actually, I leave tonight for a week long psilocybin retreat.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
02 / recommendation
Presence of is willing to, going back to what I said earlier, push the limit on opinions that they have, be bold, be controversial, then it could be worth potentially investing in. And I have seen it play out where reporters have seen those posts and used and quoted things in their articles as a result, so it can tie to your traditional media strategy a little bit, they're not necessarily fully siloed, but I would say if you're considering investing in social to just do corporate channels and not think about executives, you're really leaving a lot on the table.
“Presence of is willing to, going back to what I said earlier, push the limit on opinions that they have, be bold, be controversial, then it could be worth potentially investing in. And I have seen it play out where reporters have seen those posts and used and quoted things in their articles as a result, so it can tie to your traditional media strategy a little bit, they're not necessarily fully siloed, but I would say if you're considering investing in social to just do corporate channels and not think about executives, you're really leaving a lot on the table.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
03 / recommendation
I would say for hard news, funding, the startup launch, those sort of things, less, and I try to really stagger it because we're offering exclusives, and I highly recommend offering exclusives.
“I would say for hard news, funding, the startup launch, those sort of things, less, and I try to really stagger it because we're offering exclusives, and I highly recommend offering exclusives.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
04 / recommendation
" Because sometimes it's tying back to the PR conversation, I love if you're willing to push the envelope on stuff that you are building or are going to do and getting ahead of those conversations, so that's a lot of conversations I'm having right now is trying to convince clients to talk about that.
“" Because sometimes it's tying back to the PR conversation, I love if you're willing to push the envelope on stuff that you are building or are going to do and getting ahead of those conversations, so that's a lot of conversations I'm having right now is trying to convince clients to talk about that.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
05 / recommendation
If you're farther along, it's great if you can make that a more formal sort of process, but it doesn't necessarily need to be. And then in terms of reaching out, I highly recommend figuring out who the host is, just doing the research, figuring out who the host is, and then just sending them a casual note.
“If you're farther along, it's great if you can make that a more formal sort of process, but it doesn't necessarily need to be. And then in terms of reaching out, I highly recommend figuring out who the host is, just doing the research, figuring out who the host is, and then just sending them a casual note.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast