other / uses
Forbes
“They're also really open to op-eds, especially with leadership advice in them. And last but not least, on the list of ones that we work with most often, I would say is Forbes.”
Public evidence record
Emilie Gerber
Published podcast speaker
- Claims
- 20
- Episodes
- 1
- Shows
- 1
- Named items
- 2
Books, apps, and tools
The evidenced stack.
book / recommends
How to Change Your Mind
“I have one that's very top of mind right now, so it's How to Change Your Mind by Michael Pollan. Actually, I leave tonight for a week long psilocybin retreat.”
Claim ledger
What Emilie said.
9 transcript-backed records
01 / belief
I mean, I would say every publication that's doing product reviews for the most part, I believe, it's a very common practice.
“I mean, I would say every publication that's doing product reviews for the most part, I believe, it's a very common practice.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
02 / belief
I think that's just one part of the overall story, is why people should care about this business.
“I think that's just one part of the overall story, is why people should care about this business.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
03 / belief
I would say between 10 and 20. And you might be able to find a consultant that'll do it for eight.
“I would say between 10 and 20. And you might be able to find a consultant that'll do it for eight.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
04 / belief
Jeff Bezos also said it at one point, so I have no idea the origin of the quote, but I think that's a good one.
“Jeff Bezos also said it at one point, so I have no idea the origin of the quote, but I think that's a good one.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
05 / belief
I think reporters are used to getting the same thing all the time, and so this one obviously worked well for the format.
“I think reporters are used to getting the same thing all the time, and so this one obviously worked well for the format.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
06 / belief
I actually think I just learned so much. So it was my first in-house job, so I had worked in an agency, I hadn't worked internally at a company before, and I think I just learned so much about comms best practices from him in general, just even beyond social.
“I actually think I just learned so much. So it was my first in-house job, so I had worked in an agency, I hadn't worked internally at a company before, and I think I just learned so much about comms best practices from him in general, just even beyond social.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
07 / belief
I would say most consumer companies are doing this, but yes, there's entire agencies that are dedicated to that field.
“I would say most consumer companies are doing this, but yes, there's entire agencies that are dedicated to that field.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
08 / belief
Ideally some B2B experience. I think doing B2B PR is very different from doing consumer PR.
“Ideally some B2B experience. I think doing B2B PR is very different from doing consumer PR.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
09 / belief
The two times I've done it, I have regretted it just because of the amount of work going in versus the value that's there. And it's you're asking a team to do a lot of free work for you, and generally I think the best players are not going to do that, so you're going to weed out some of the best players if you're asking them to do a lot of free upfront work.
“The two times I've done it, I have regretted it just because of the amount of work going in versus the value that's there. And it's you're asking a team to do a lot of free work for you, and generally I think the best players are not going to do that, so you're going to weed out some of the best players if you're asking them to do a lot of free upfront work.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast