Emilie Gerber: belief

Transcript context

…Can you actually explain this affiliate bucket? Because I'm not actually that familiar with it. I can. However, we actually don't do affiliate marketing, so there's probably going to be a lot of people that have a much more insightful perspective on it, but affiliate is essentially when you work with a publication to give them a percentage of any sales that come from the piece of the article. And so if you look at Business Insider's list of best personal finance tools, it'll say at the top that they're getting commission. So they track the links, they figure out a certain percentage, and then they basically get a percentage of all the sales that come in, and it's very common. I would say most consumer companies are doing this, but yes, there's entire agencies that are dedicated to that field. Wow, I didn't actually know that was such a big thing. I've heard of affiliate marketing where you get paid for promoting something, I didn't know Business Insider did this as a revenue.…

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