Emilie Gerber: belief

Transcript context

…Wow, I didn't actually know that was such a big thing. I've heard of affiliate marketing where you get paid for promoting something, I didn't know Business Insider did this as a revenue. Yeah, and I don't want to call out just... I mean, I would say every publication that's doing product reviews for the most part, I believe, it's a very common practice. Wow. All right, already learning a lot. Okay, so I definitely want to start talking about how to actually get press for your product, but one quick question about fundraising announcements. So I'm an investor in a lot of companies, very often, they email me and ask for advice how to get press and, most of the time, it's a fundraising milestone. When is it worth investing trying to get press and fundraising? Like always worth trying, rarely worth your effort? Does it have to be some really impressive fundraising moment? What do you suggest?…

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