Emilie Gerber: belief

Transcript context

…Got it. So many companies won't have... They're not a deck product, so they can't do something like this. But the takeaways for other folks here, is be just very human in the language, the investors are just bullet points, make it fun, add some visuals, don't just have blurbs, and paragraphs, and things like that. Yeah. I think reporters are used to getting the same thing all the time, and so this one obviously worked well for the format. But I think we try to always think of, what can we do that's slightly different for this one? Or how can we make this a little more fun? I guess the one exception, if the product is very technical, and you have a very technical audience, and you're probably going to work with a very technical reporter, it's totally fine to talk to your audience in those cases, and you don't need to necessarily dumb it down so everyone can understand. But that doesn't mean... I mean, you can do that while still using clear and concise language. Okay, so let me share the element of the pitch that you sent me, that convinced me to bring this guest on. So this is going to be the chief product officer at NewBank. I barely know anything about NewBank. And so in your email to me, you basically had just two bullet points, and the way you put is, "Two fun facts about NewBank, growth has been 80 to 90% organic because of the way they try to make customers fanatical about the product." And to me that's like, "Wow, that's very rare, is 80, 90% of your growth being organic." So to me is like, "That's an interesting story." And then the other tidbit is, "NewBank is bigger than Coinbase, Robinhood, Affirm, SoFi, and Lemonade combined. Seriously, so much bigger than people in the US realize." Which I 100% did not realize. So to me both were just like, "Okay, this is an interesting story to tell, I think people would be very curious to hear how a company like this operates." So now I'm going to start getting all these emails from people, all these couple bullet points.…

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