other / uses
Forbes
“They're also really open to op-eds, especially with leadership advice in them. And last but not least, on the list of ones that we work with most often, I would say is Forbes.”
Public evidence record
Emilie Gerber
Published podcast speaker
- Claims
- 20
- Episodes
- 1
- Shows
- 1
- Named items
- 2
Books, apps, and tools
The evidenced stack.
book / recommends
How to Change Your Mind
“I have one that's very top of mind right now, so it's How to Change Your Mind by Michael Pollan. Actually, I leave tonight for a week long psilocybin retreat.”
Claim ledger
What Emilie said.
4 transcript-backed records
01 / evaluation
Especially for a company that might be early stage, they've raised a little bit of money, I think sometimes the buyers are skeptical of engaging with new tools, because they're worried they might not raise more funding, or it might go away tomorrow, and so the more that you can validate the business through things that's not just you doing personally that other people are doing, I think the better.
“Especially for a company that might be early stage, they've raised a little bit of money, I think sometimes the buyers are skeptical of engaging with new tools, because they're worried they might not raise more funding, or it might go away tomorrow, and so the more that you can validate the business through things that's not just you doing personally that other people are doing, I think the better.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
02 / evaluation
You can try doing it, you can post for a while, even for a month or two, see how it's going, and then adjust your strategy accordingly. But, yes, I think for a lot of execs that we work with, it does feel like it's something that's really hard, there's a lot of overthinking, making sure it's right.
“You can try doing it, you can post for a while, even for a month or two, see how it's going, and then adjust your strategy accordingly. But, yes, I think for a lot of execs that we work with, it does feel like it's something that's really hard, there's a lot of overthinking, making sure it's right.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
03 / evaluation
We get so many clients that come to us and they have this set date in their head, but there's not usually a real reason for it. It's like they're planning around it, it's like they have other comms they want to go out that day, but if you can optimize for the reporter over the timing, you're going to see such a better outcome because getting the first choice reporter is going to drive way more for your business than announcing it four days sooner.
“We get so many clients that come to us and they have this set date in their head, but there's not usually a real reason for it. It's like they're planning around it, it's like they have other comms they want to go out that day, but if you can optimize for the reporter over the timing, you're going to see such a better outcome because getting the first choice reporter is going to drive way more for your business than announcing it four days sooner.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast
04 / evaluation
If nine of them have one stance on something happening in the field and one has the other stance, chances are that one is going to be the one that a reporter wants to talk to because they are getting so many pitches on this topic, but they want to write a balanced article, they need that opposing view.
“If nine of them have one stance on something happening in the field and one has the other stance, chances are that one is going to be the one that a reporter wants to talk to because they are getting so many pitches on this topic, but they want to write a balanced article, they need that opposing view.”
- Speaker
- Emilie Gerber
- Publisher
- Lenny's Podcast