Emilie Gerber: evaluation

Transcript context

…So you talked about how if this comes naturally to you as a founder, obviously do it. I'm guessing for most people it doesn't. Do you find that it can work if you're just like, "I know this is important, I need to tweet often and share things," have you seen that work or is it just like it's just probably not going to be something that works great for you? Yeah, I think it can work to some extent. Maybe you're not going to necessarily be going viral or getting hundreds or tens of thousands of followers. But for me personally I push myself to post on LinkedIn at least once a month, because every time I post we get at least one client inbound and maybe a candidate inbound. And so if you test it and you start to see value, push yourself to do it even if it doesn't come naturally. And that's, I guess, the nice thing about social is it's easy to test out. You can try doing it, you can post for a while, even for a month or two, see how it's going, and then adjust your strategy accordingly. But, yes, I think for a lot of execs that we work with, it does feel like it's something that's really hard, there's a lot of overthinking, making sure it's right. You can get really in your head about it, and I totally understand that because I feel the same way. And so if it's taking up so much of your time and bandwidth just thinking about your social strategy, then I guess you can weigh if it makes sense to do that, but I think pushing yourself to try it is a great idea. And then Aaron specifically is very good at this, is there anything that you learned from his approach to tweeting specifically? I don't know if he uses other platforms. That works really well for him.…

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